I understand the juggling act. As a woman in the sandwich generation, navigating career, life, kids, grandbabies, and perhaps even caring for elderly parents, the struggle is real.
Like many of you, growing up in a small town in the 70s & 80s, I pride myself on the scrappy resourcefulness that came with being a part of the latch-key kid generation – we drank from garden hoses, came home at dark, and learned to rely on ourselves and each other.
If you're a Gen X woman with a business vision, you're in the right place. I know you possess incredible potential – studies highlight the strong leadership and entrepreneurial drive within our generation. But turning that potential into reality requires more than just hard work. It demands smart marketing to cut through the noise, efficient systems to maximize your time, and the right support to navigate the unique challenges we face.
Set up a call! Let's ignite the business that reflects your brilliance and fits into your life, not the other way around.
Years of Experience - Over 25
Fav. Biz Book - We Should All Be Millionaires - Rachel Rogers
Top Tip - Mindset is a game changer
Favorite Business Tool - My CRM - Marketing Automation is a Game Changer
Vulnerable Share- Truthfully, hitting my late 40s brought a wave of unexpected insecurity, a feeling as if I'd somehow fallen short professionally on the corporate climb - despite all of the choices and sacrifices I made as a wife and a mom.
I admit it took a lot of mindset work to believe: I am enough, just as I am - and have so much more to give. And so do you!!!
You already have the ideas, experience, and drive—it just gets buried under doubt, noise, and too many options. My work is about helping you reconnect with your strengths, focus on what actually works, and grow your business with clarity and intention.